Paige Shafer is branding, packaging & editorial focused. Hungry to learn, to design, to impact.
Paige Shafer is branding, packaging & editorial focused. Hungry to learn, to design, to impact.
Moxie is a hypothetical coffee branding & packaging project. The Moxie brand was created as a personal project.
Moxie is made for those on the go, who need a jolt to get their day started or a bit more pep in their step. A Santa Monica coffee company, Moxie wants to get you out of bed to experience all that life has to offer. Sourced from the Gayo region of Sumatra, Indonesia — Moxie is the boldest & darkest coffee around. With notes of tobacco, toffee & brown sugar, Moxie never fails to pack a punch. Wake up full of Moxie.
Role: Designer
Duties performed: Branding, Identity, Illustration, Packaging
Spring 2018.