Paige Shafer is branding, packaging & editorial focused. Hungry to learn, to design, to impact.
Paige Shafer is branding, packaging & editorial focused. Hungry to learn, to design, to impact.
This project was a senior level branding and UX/UI project at Azusa Pacific University, in which I acted as Creative Director with a group of students to update brand concept, logo and application. As part of this project, we delivered weekly presentations of our process to the vice president of the company. Prism requested that we help unite their brand, keeping in mind their original design concept, but producing a refined new style. The project culminated with the final production of a style guide and presentation delivered to four of the company’s executives.
Role: Creative Director, Lead Designer
Duties Performed: Identity, Branding, Typography, App UI, Copywriting
Fall 2017.