Paige Shafer is branding, packaging & editorial focused. Hungry to learn, to design, to impact.
Paige Shafer is branding, packaging & editorial focused. Hungry to learn, to design, to impact.
Hypothetical rebranding of The Old Spaghetti Factory. This is a personal project.
The Old Spaghetti Factory saw their current customers aging up and they were lacking a new customer base in younger, taste passionate consumers. They knew their food was spot on, but to bring in new visitors they sought an updated visual brand, that added life, clarity, contrast & vibrancy back into the brand. Chain restaurants can often feel stale in style, so the rebranding strategy was to infuse qualities of personalization and craft into the visual details. I sought authenticity & fluidity, telling the story of their heritage with heart, soul, playfulness, and warmth.
Role: Designer
Duties performed: Branding, Identity, Illustration, Type (script) Design, Print Design
Spring 2018.